Michelle Arrazcaeta
Brand & Innovation Strategist
Michelle is a creative strategist that values people, storytelling, and innovation. She currently works at The Future Company, a startup studio that launches mission-driven companies through design thinking, DE&I and entrepreneurial approaches. Before design and innovation, she worked in advertising as a Senior Brand Strategist at Wieden + Kennedy. There she worked on Nike, Turbotax, was in the W+K 12 program and worked in the Portland, India, and Amsterdam offices. She started her career as a strategy recruiter.
Michelle is also experienced in taking the unconventional route. She has transitioned into new careers twice, quit and taken a 6-month travel sabbatical, freelanced full-time, and launched a side business that gives girls the guts to travel solo.

Areas of Expertise:


Defining Your Brand